AI Insights · Timothy · October 2021
Top 5 Beauty Retail iOS Apps in South America Q3 2021
Analyzing the performance of the top 5 beauty retail apps on iOS in South America during Q3 2021, including downloads and active user trends.
Performance of Top 5 Beauty Retail iOS Apps in South America Q3 2021
In the third quarter of 2021, the top 5 beauty retail applications on iOS in South America demonstrated varied performance in terms of downloads and active users. Here’s a closer look at each app’s metrics.
O Boticário saw fluctuating weekly downloads, starting with approximately 9.9K at the beginning of the quarter and peaking at around 13.9K in the second week of August. Weekly active users started at 68.8K and experienced a peak of 78.2K in the same week of August, before settling at 67K by the end of September.
Época Cosméticos: Loja Online displayed a steady increase in weekly downloads, beginning at 7.3K in late June and reaching a high of 10K in mid-September. The app's weekly active users ranged from 29.6K to 33.4K throughout the quarter, showing a gradual growth trend.
Beleza na Web - Cosméticos experienced a decline in weekly downloads, starting at 7.5K and dropping to 3K by the end of September. Weekly active users also decreased from 36.6K to 27.4K over the same period.
Natura (Oficial) had a relatively stable download rate, with weekly downloads hovering between 5.5K and 8K. Active users showed a slight decline from 37K at the beginning of the quarter to 35.4K by the end of September.
O Boticário Revendedor maintained consistent weekly downloads, fluctuating between 2.3K and 3.2K. Active users saw a gradual increase from 21.6K to 24.4K throughout the quarter.
These insights are based on data from Sensor Tower, where more detailed analytics can be accessed for further information.
